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Welcome to Our Unique Program on Leadership!

Webinar Series for an Executive Certificate in Leadership:

“Re-Engineering the Future of Business:
How to Survive & Thrive in Today’s New World.”

  • Statistics about today’s registrants:

#12- Jan. 23, 2021: MOVED to Mar. 6, 2021
Leadership During Crisis: 
Building Confidence & Taking Intelligent Risks (Dr. Rita Stephan, Regional Coordinator for Religious and Ethnic Minorities in the Middle East, USAID — Formerly: Director of the Middle East Partnership Initiative/MEPI, US Government, 2 hrs.)

#15- Feb. 27, 2021: To be MOVED to Sun. Feb. 28 or to Sat. Mar. 13, 2021 ??
Financial Management in Times of Crisis
(Dr. George Jabbour, Associate Dean for Executive Education and Professor of Finance at The George Washington University, USA, 2 hrs.)

  • Dr. Maria Frangieh:

Maria Frangieh is a lecturer in digital business and e-commerce at Université Saint Joseph and Haigazian University. She started her blog in 2005, following it with her company Socialprise, a marketing and communication agency that offers its services to international clients, remotely. In 2019, Dr. Frangieh founded Watani initiative where she offers her services for free to the Lebanese businesses in order for them to digitally expand their brands.
Dr. Frangieh holds a doctorate in web technologies and knowledge sharing from Grenoble University of Management in France, where she created a business model to help organizations work remotely in a cost-efficient way. This business model guided many start-ups around the world to operate smoothly during the pandemic.
Dr. Frangieh has published several articles on digital business, remote working, business development online, personal branding and much more. She is also actively contributing to the digitalization reforms of the economic plan in Lebanon.

 


Leading Change with Digital Marketing (Dr. Maria Frangieh, Saint Joseph University, Lebanon, 2 hrs.)

LEARNING OUTCOMES:

    • Participants will enhance their understanding of new technologies that are impacting the way businesses, employees and customers are behaving today;
    • Participants will elevate their skills in change leadership by embracing the digital transformation in marketing strategies;
    • Participants will set up digital marketing plans for individuals and businesses.

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