Exclusive Program for an Executive Certificate in Leadership
'Re-Engineering the Future of Business: How to Survive & Thrive in Today's New World'
SPEAKER: Maria Frangieh
Dr. Maria Frangieh is a lecturer in digital business and e-commerce at Université Saint Joseph and Haigazian University. She started her blog in 2005, following it with her company Socialprise, a marketing and communication agency that offers its services to international clients, remotely. In 2019, Dr. Frangieh founded Watani initiative where she offers her services for free to the Lebanese businesses in order for them to digitally expand their brands.
Dr. Frangieh holds a doctorate in web technologies and knowledge sharing from Grenoble University of Management in France, where she created a business model to help organizations work remotely in a cost-efficient way. This business model guided many start-ups around the world to operate smoothly during the pandemic.
Dr. Frangieh has published several articles on digital business, remote working, business development online, personal branding and much more. She is also actively contributing to the digitalization reforms of the economic plan in Lebanon.
WEBINAR: February 23, 2022 from 11:00 AM to 1:00 PM EST
Leading Change with Digital Marketing (Dr. Maria Frangieh, Saint Joseph University, 2 hrs.)
Learn how to navigate the "new normal" using new technologies. Digital marketing has become a necessity for every professional and business. Consumer behavior has changed due to the overflow of information. This is about acquiring the marketing skills that will help you communicate with today's consumers, using the latest technologies and creating a community around your brand.
Learning Outcomes:
- Participants will be able to explore new technologies that are impacting the way businesses, employees and customers are behaving today;
- Participants will be able to elevate their skills in change leadership by embracing the digital transformation in marketing strategies;
- Participants will be able to set up digital marketing plans for individuals and businesses.
"The use of this official seal confirms that this Activity has met HR Certification Institute's® (HRCI®) criteria for recertification credit pre-approval."
"This Webinar has been approved for 2.00 Business recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®)."
