Unique Program for an
Executive Certificate in Leadership:

“Re-Engineering the Future of Business:
How to Survive & Thrive in Today’s New World.”

On Saturdays from 10:00 AM to 12:00 PM New York Time
Ended on Mar. 6, 2021

52 participants from different countries all over the world.

WEBINAR SERIES: DETAILS

  1. Webinar Topics
  2. Webinar Details (Including Presenters)

 

1. WEBINAR TOPICS:

A- Macro-Leadership Skills

    • Navigating your Business in Today’s New World (#7)
    • Business Transformation in Today’s New World (#6)
    • Articulating a Theory of Change and Developing a Logic Model for Strategic Planning: Think Through, Better Understand and Evaluate Your Business to Achieve Your Goals (#4)

B- Micro Leadership Skills

    • Crisis Leadership: Outer Impact Through Inner Mastery– Developing impactful strategies and helping others do better, from a foundation of self-leadership (#1)
    • Leadership Tools for Times of Crisis: Leading Self, the Business, and the People in Business (#2)
    • Leadership During Crisis: Building Confidence & Taking Intelligent Risks (#12)
    • How You Can Be a Successful Business Leader in Times of Crisis: Defining Expectations & Using Emotion to Inspire (#13)
    • Leadership-Mindset: Team Decision-Making when Time is Scarce (#11)
    • Discovery-Driven Leadership: Expanding Influence and Leading Change in Today’s New World (#9)
    • Developing and Practicing Inclusive Leadership to Build more Effective and Resilient Businesses, Organizations and Teams (#10)

C- Financial & Managerial Skills

    • Financial Management in Times of Crisis (#15)
    • Using Analytics for Managerial Decision Making under Crisis (#5)

D- Marketing Skills

    • Five Ways to Adapt Your Marketing in Today’s New World (#3)
    • Leading Change with Digital Marketing (#14)

E- Personal Skills

    • Thriving at Work & In Life: Your Blueprint for Stress Resilience (#8)

2. WEBINAR DETAILS:

Introduction (Nada M. Salem, AFEE/IFWE’s President/CEO, 15 minutes at the beginning of each webinar)


1- Oct. 3, 2020: B- Micro Leadership Skills
Crisis Leadership: Outer Impact Through Inner Mastery– Developing impactful strategies and helping others do better, from a foundation of self-leadership (Dr. Paul Ingram, Columbia University, USA, 2 hrs.)

This two-hour webinar will present a practical, interactive guide to effective leadership during crises. It will consist of three domains:

A- Personal Leadership: The Role of Values
Leadership is a social act, but effective leadership begins with leading ones’ self. We will offer guidance and a practical tool for personal leadership in crises through the lens of values. We will begin with a discussion of how leaders rely on their values during crises, including examples. We will then conduct a hands-on exercise helping the participants identify their most salient values, so they can rely on them during crises for motivation, decision making, stress management and trust building.

B- Interpersonal Leadership: Inspiration and Inclusion
Responding to crises takes a team. Effective leaders bring out the best in the people they lead during a crisis. We will again begin with examples and go on to identify best practices for inspiring a team to operate effectively during crises and making the most of their efforts and perspectives to solve novel problems. A key concept will be what the leader can do to produce psychological safety during the crisis.

C- Strategic Leadership: Prioritization and Planning
We’ll discuss the role of strategy during a crisis and how to lead strategically with a clear, concise communication of priorities to the organization. We will also introduce and engage the concept of scenario planning as a way to prepare strategically in the face of uncertainty. Participants will put this tool to work to think of uncertainty in their own domain.

LEARNING OUTCOMES:

      • Participants will be able to identify the top values that can be called on during a crisis to:
        1. Make decisions;
        2. Motivate;
        3. Resist stress;
        4. Build trust-based connections with others;
        5. Act ethically.
      • Participants will be able to demonstrate best practices for inspiring and including others during a crisis, including:
        1. Using tools for producing psychological safety;
        2. Identifying what to communicate and when.
      • Participants will be able to lead strategically during a crisis by:
        1. Setting strategic priorities in a crisis;
        2. Using a tool for preparing strategically for uncertain futures.

2- Oct. 10, 2020: B- Micro Leadership Skills
Leadership Tools for Times of Crisis: Leading Self, the Business, and the People in Business (Wael El Helou, Saint Joseph University, Lebanon, 2 hrs.)

In a world where extreme change has overnight become the new normal, past experience, old values and acquired habits seem to work no more. The list of variables under constant pressure is so long; it is making everyone’s Maslow’s pyramid (Hierarchy of Needs) go nuts over what to service first and what priorities look like today. Leaders have found themselves overnight playing a new game with new rules that almost no one is familiar with.

LEARNING OUTCOME:

Participants will be able to explore ways to align the 3 pillars of the continuum of leadership:

Pillar 1: Leading Self
        • How to balance values and priorities, and therefore actions that seem contradictory or pulling in opposite directions, and yet, when looked at closely, are complimentary for our internal balance and sanity;
        • How to apply a tool inspired by Buddhists in the Tibet called the Wheel of Life.
Pillar 2: Leading the Business
        • How to, simultaneously, survive and build fitness, resilience and stamina during this crisis (act for short term readiness), and reinvent the business in such a way for it to fit the world of tomorrow that is under construction with a debatable shape, depending on the time the market will take to normalize (act for long, and maybe medium term readiness);
        • How to apply a creative problem-solving process inspired by the work of IDEO and strategy consultants;
        • How to use a feedback format that builds creative momentum.
Pillar 3: Leading the People in Business
        • How to equip people with the right mindset;
        • How to create agility in teams;
        • How to become aware of the Relationship Systems Intelligence (RSI) and its impact on fitness, resilience, and engagement, and what to do about it.

3- Oct. 17, 2020: D- Marketing Skills
Five Ways to Adapt Your Marketing in Today’s New World (Mike Kim, Marketing Strategist for The John Maxwell Team, USA, 2 hrs.)

LEARNING OUTCOMES:

        • Participants will be able to identify ways to double or even triple their leads and sales while cutting their marketing budget in half, all while leveraging social media and online marketing;
        • Participants will be able to demonstrate how to get ahead of competitors, capitalize on customers ready to purchase now, and set themselves up for success in today’s new world.

 

 

4- Oct. 24, 2020: A- Macro-Leadership Skills
Articulating a Theory of Change and Developing a Logic Model for Strategic Planning: Think Through, Better Understand and Evaluate Your Business to Achieve Your Goals (Dr. Karen Kortecamp, George Washington University, USA, 2 hrs.)

Theory of change is a methodology for planning, participation, and evaluation that is used in companies, government sectors, education programs, and nonprofits to promote change. A defined theory of change will allow leaders to make more informed decisions about strategy and tactics.

LEARNING OUTCOME:

        • Participants will be able to map their organizations’ Theory of Change to achieve short, medium, and long-term goals using a Logic Model.

 

5- Nov. 7, 2020: C- Financial & Managerial Skills
Using Analytics for Managerial Decision Making under Crisis (Dr. Lama Moussawi, American University of Beirut, Lebanon, 2 hrs.)

This webinar will cover the principles and techniques of applied mathematical modeling for managerial decision-making in general, with a particular focus on risk and uncertainty. Business models will be drawn from diverse functional areas including finance, marketing and operations.

 

 

LEARNING OUTCOMES:

      • Participants will be able to demonstrate how to make good business decisions;
      • Participants will be able to identify ways to deal with uncertainty;
      • Participants will be able to use critical thinking skills in business decision making;
      • Participants will be able to apply modeling techniques to business problems.

6- Nov. 14, 2020: A- Macro-Leadership Skills
Business Transformation in Today’s New World (Ralph Bounassif, Co-Founder of L’Atelier du Miel, Former McKinsey & Company and Booz & Company, Paris, France, 2 hrs.)

The explosion of complexity, uncertainty, and frequency of change is disrupting businesses globally. The need to transform has become an essential part of business for most organizations. But the fact is that business transformation is one of the most difficult tasks to undertake. 75% of business transformations globally fail (Source: McKinsey & Co.). While there is no exact recipe for success, there are practices that can help significantly improve the chances of leading a successful transformation.

In this webinar, we will cover the main steps and guiding principles to follow in designing and executing a successful business transformation.

LEARNING OUTCOME:

      • Participants will be able to build a robust business transformation plan that has significantly higher chances to succeed.

7- Jan. 30, 2020: A- Macro-Leadership Skills
Navigating your Business in Today’s New World (Dr. Rand Ghayad, Harvard University, USA, 2 hrs.)

The unprecedented impacts of Covid-19 on global and national health systems, economies, trade, cultures, and societies have attracted significant interest globally. The public and private sectors are struggling to respond to the pandemic.

LEARNING OUTCOMES:

        • Participants will be able to identify challenges facing governments and business leaders;
        • Participants will be able to discuss the impact on labor and employment markets;
        • Participants will be able to examine post-lockdown economy and economic responses;
        • Participants will be able to list ways to prepare for the next pandemic.

 

8- Dec. 5, 2020: E- Personal Skills
Thriving at Work & In Life: Your Blueprint for Stress Resilience (Paula Davis-Laack, JD, Founder of the Stress & Resilience Institute, USA, 2 hrs.)

We are living, working and parenting in stressful times.  Skills, like resilience, help you better manage all of the challenges and setbacks you regularly face.

LEARNING OUTCOMES:

        • Participants will be able to discuss what resilience is, important resilience myths and key resilience building blocks;
        • Participants will be able to explore specific skills they can begin to use immediately, both at home and at work.

 

 

 

9- Dec. 12, 2020: B- Micro Leadership Skills
Discovery-Driven Leadership: Expanding Influence and Leading Change in Today’s New World (Dr. Rita Gunther McGrath, Columbia University, USA, 2hrs.)

This webinar will tackle how a leader can create a context in which innovative problem solving can take place; it will also offer some guidance as to how leaders can strengthen their leadership muscles to truly get the best out of what their teams can do.

LEARNING OUTCOME:

Participants will be able to explore three elements that are key:

        • Collaboration that facilitates “creative abrasion” between diversely talented people;
        • Discovery-driven learning that facilitates creative agility;
        • Integrative decision-making that represents creative resolution.

 

10- Jan. 9, 2021: B- Micro Leadership Skills
Developing and Practicing Inclusive Leadership to Build more Effective and Resilient Businesses, Organizations and Teams (Johanna Zeilstra & Joan Toth, CEO & Advisor at Gender Fair, USA, 2 hrs.)

During this interactive webinar, participants will learn strategies and practical skills that will help them become more inclusive leaders and unlock inclusion in their teams. 

LEARNING OUTCOMES:

  • Participants will be able to identify the “What & Why” of unconscious bias and its impact on the work environment;
  • Participants will be able to model inclusive behavior through examples and case studies;
  • Participants will be able to explore solutions designed for action and behavior change;
  • Participants will be able to recognize how to leverage bias “interrupters;”
  • Participants will be able to explain the importance of being an “upstander,” not a “bystander.”

 

 

11- Jan. 16, 2021: B- Micro Leadership Skills
Leadership-Mindset Webinar: Team Decision-Making when Time is Scarce (Dr. Daylian Cain, Yale University, USA, 2 hrs.)

Award-winning Yale faculty member studies why smart people do dumb things.

LEARNING OUTCOMES:

        • Participants will be able to explore the behavioral-economic theory behind making better decisions through RED-TEAMING.
        • Participants will be able to examine practical leadership tips on how to apply RED-TEAMING.
        • Participants will be able to support healthy disagreement in their teams without wasting time and without lacking confidence.

 

 

12- Mar. 6, 2021: B- Micro Leadership Skills
Leadership During Crisis: Building Confidence & Taking Intelligent Risks (Dr. Rita Stephan, Research Fellow at North Carolina State University (NCSU); Regional Coordinator for Religious and Ethnic Minorities in the Middle East, USAID; Formerly: Director of the Middle East Partnership Initiative/MEPI, US Government, 2 hrs.)

This webinar focuses on elements that are essential to leading a team to success, especially during challenging times. Intellectual risk taking is a new approach that is introduced in the educational system but is slow to be adopted in the workforce. Conforming rather than risk-taking has historically been rewarded, but the new work environments are starting to reward those who stand out.

LEARNING OUTCOMES:

        • Participants will be able to explore how to encourage, adopt and reward intellectual risk taking;
        • Participants will be able to improve communication to reduce conflict, promote understanding over judging, increase self and social awareness, and provide tools for managing relationships and responsibilities during crisis, all while encouraging trust and loyalty (Adaptive Leadership);
        • Participants will be able to examine leadership skills that are needed during Corona Virus.

13- Feb. 6, 2021: B- Micro Leadership Skills
How You Can Be a Successful Business Leader in Times of Crisis: Defining Expectations & Using Emotion to Inspire (Dr. James Bailey, Professor of Leadership Development at The George Washington University, USA, 2 hrs.)

The purpose of this webinar is to show how leadership is mainly an emotional relationship.  The fact that leadership is about emotion is supported by two decades of brain research. People choose their leaders because of how those leaders make them feel. Humans respond to the environment emotionally first. This is especially so in crisis. During crisis, the emotional state leaders bring about makes the difference between succeeding and floundering.

LEARNING OUTCOME:

        • Participants will be able to identify how to manage their own and others’ emotions through the concept of emotional intelligence.

 

14- Feb. 20, 2021: D- Marketing Skills
Leading Change with Digital Marketing (Dr. Maria Frangieh, Saint Joseph University, Lebanon, 2 hrs.)

LEARNING OUTCOMES:

        • Participants will be able to explore new technologies that are impacting the way businesses, employees and customers are behaving today;
        • Participants will be able to elevate their skills in change leadership by embracing the digital transformation in marketing strategies;
        • Participants will be able to set up digital marketing plans for individuals and businesses.

 

 

15- Feb. 28, 2021: C- Financial & Managerial Skills
Financial Management in Times of Crisis (Dr. George Jabbour, Associate Dean for Executive Education and Professor of Finance at The George Washington University, USA, 2 hrs.)

LEARNING OUTCOME:

Participants will be able to explore the following in order to survive:

  • Basics of Financial Management
  • Reaction to a Crisis
  • How to Survive a Crisis
  • Financial Management Tips & Recipe for Success

 

TERMS OF SERVICE: We reserve the right, in our sole discretion, to reject or remove anyone who has registered or gained access under false pretenses, provided false information, or for any other action or behavior that we deem inappropriate, before, during or after the webinars, with or without prior notice or explanation, and without liability.

IMPORTANT DISCLAIMER: All rights reserved. The information on this page shall be considered proprietary information not to be used, copied or reproduced in any way. No part of our presentations/workshops/webinars may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods.

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